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Established high street brand Cushion Flex is opening its first store in South Yorkshire – with a foothold at Frenchgate Shopping Centre, Doncaster.

The retailer, which prides itself on offering ‘affordable, quality, comfortable footwear’, will be located on the ground floor in the former Xtras unit at Frenchgate.

It will be the first South Yorkshire store for Cushion Flex, which opened its first shop in Huddersfield in 2006 and has since gone to open outlets in Bridlington, Whitby, Scarborough, Southport, Derby and Darlington.    

Karen Staniforth, assistant general manager at Frenchgate, said: “We’re really pleased to have been chosen by Cushion Flex as their first South Yorkshire base.

“Cushion Flex products are designed for both style and comfort, and the store will be filled with shoes, bags and accessories for all occasions where our customers can discover Men’s and Women’s collections in the latest colours, textures and trends.

“Cushion Flex will be joining us just a few weeks after L Café opened at Frenchgate and ahead of the UK’s biggest trampoline park operator Flip Out choosing us as its first site in the region.”

In addition, existing Frenchgate brand Costa Coffee has re-geared the firm’s lease by upsizing at the shopping centre by almost a third, while River Island and Argento also have upsized and refitted their stores for 2018.

For more information about Cushion Flex,visit

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