Doncaster Free Press Column by Karen Staniforth, Marketing Manager at Frenchgate Shopping Centre
For a shopaholic like me, working in a shopping centre is appealing on so many levels.
Walking through the malls at Frenchgate on the way to my office there is always something new in a shop window or on display to catch my eye.
But equally it’s all too easy to take for granted, too. We have 120 top brand shops and eateries at Frenchgate, but it’s sometimes only when you take a closer look behind the high profile names and familiar facades you realise there is more to discover – there are the brands within the brands.
For example, over the last few weeks we have been delighted with the new beauty brands now available in our stores – not least of which is the long-awaited arrival of Urban Decay in Debenhams.
The brand’s eye liners and lipsticks have reached iconic status as a must-have in any fashion fan’s beauty armour and am sure anyone who has visited the store recently will agree, its head-turning design certainly cements Urban Decay as a jewel in the Debenham’s Crown.
We’re also really excited by our Boots store offering its first Liz Earle beauty and cosmetics counter. The British beauty brand brings its botanical expertise across haircare, skincare, body care and make-up and is bound to be a hit with our shoppers. I can’t be the only woman in Doncaster who loves their famous, not to mention award-winning, ‘Cleanse and Polish’ hot cloth cleanser.
Beyond beauty, though, there are plenty of other brands to discover. Head to Gregory’s on our West Mall Gallery to pick up a stylish handbag, purse or accessory from Radley.
There are plenty of menswear brands, too, like Lacoste, Super Dry and Pretty Green available at Vault, while USC has Calvin Klein, Firetrap and Converse. Yours have also now introduced a men’s range with labels like Bad Rhino - the UK’s number one brand for men’s plus size and tall fashion.
In fact, there are ‘brands within brands’ to keep shoppers happy from head to toe – as there’s even a shoe dying service at Jeselle to ensure complete coordination for your favourite outfit.
And we’ll be home to one of the biggest brand names in books this weekend, too – with a special ticketed event that will see Waterstones opening at midnight on Saturday to allow fans to buy Harry Potter and the Cursed Child Parts 1 & 2.
See you in the queue!