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New Look has been named an official partner for London Fashion Week and has joined forces with the British Fashion Council to support next month’s event.

In addition to hosting an on schedule launch party, New Look is also set to launch a curated collection of 20 womenswear items called The Edit, which has been driven by the fashion retailer’s in house design team.

New Look will also be hosting a number of in-store events during the weekend at its flagship store on Oxford Street, as well as in Manchester and Birmingham the following week.

The retailer’s new sponsorship agreement with London Fashion Week comes soon after it revealed a 60.3 per cent slump in its first quarter operating profits.

“At New Look, we want to make the latest fashion accessible for everyone, which is why we are really excited to be embarking on such a prestigious partnership with the British Fashion Council and London Fashion Week,” chief executive Anders Kristiansen said.

“This iconic international fashion moment provides the perfect platform for us to offer our global audience style inspiration and demonstrate who we are as a brand – our personality, individuality, and dedication to self-expression – as we continue to elevate our fashion credentials.”

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