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Toys R Us are firm believers in the magic of Christmas, after all, for most of us its always been THE magical place with toys in their millions all under one roof.

But this year, the giant toy retailer has added a little twist to its traditional Christmas campaign.  Rumours that Geoffrey and Santa have become very good friends will resonate with true believers across the UK as a story of Geoffrey the Part-Time Reindeer is unveiled through Pixar-esque animated graphics. 

The new Christmas TV Ad Campaign perfectly captures the anticipation of Christmas by producing a festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe helps Santa in the most unexpected way.

Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along “Magical Place”.

Mike Coogan, Marketing & eCommerce Director at Toys R Us said “Animated graphics are highly advanced, and we felt Geoffrey deserved to reach the hearts and minds of a brand new generation in a new, modern format.

“Our research also highlighted how much our Magical Place is considered an iconic tune and for that reason it will continue to play a very important role in this new story.”

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